Consumer Brand Relationships 20133
May 15-17, 20135-17, 2013
Boston, Massachusetts USA
© 2012 CBR 2013. All rights reserved.
Dr. Michael Breazeale is an Assistant Professor of Marketing at University of Nebraska Omaha. His primary areas of research encompass consumer‐brand
connections, retail atmospherics, the consumption of experiences, and
emotional branding. Mike has published several articles in publications that
include Journal of Retailing, International Journal of Market Research,
Marketing Management Journal, and Journal of Business Research, and has
made numerous conference presentations relating to his research. He has
won multiple awards for both teaching and research, and serves as reviewer
for several top marketing journals. Mike is also one of Social Media Marketing
Magazine’s Top 100 Marketing Professors on Twitter. He has performed
consulting duties with clients as diverse as Millward Brown Optimor and the
U.S. Military, is a founding member this conference, and co‐editor of the book,
Consumer‐Brand Relationships: Theory and Practice with Susan Fournier and Marc Fetscherin (Taylor and Francis 2012).
Mike Breazeale, University of Nebraska Omaha, College of Business Administration, Omaha, NE, United States.
Dr. Susan Fournier is Professor of Marketing and Dean's Research Fellow at Boston
University. She is credited with founding the brand relationships sub‐field in marketing
and claims six best paper awards to her credit, including the Long‐Term Contribution
Award in Consumer Research. Susan maintains a portfolio of research that explores the
creation and capture of value through branding and brand relationships. Current
projects explore the links between brand strategy and shareholder value, brand co-creation and consumer‐generated advertising, the management of person‐brands, the power and process of brand parodies, metrics for brand strength and brand community health measurement, attachment style effects on brand relationships, relationship dissolution, and the lived experiences of brand flings, abusive marriages, and secret affairs. Susan is also the author of many best‐selling Harvard case studies on branding. She is a long‐standing member of the Editorial Boards of Journal of Consumer Research, Journal of Relationship Marketing, Journal of Business‐to‐Business Marketing, Marketing Theory, and more recently, Journal of Marketing. Susan consults with a range of companies to inform her teaching, case development, and research. Prior to joining Boston University, Susan served on the faculties of Harvard Business School and the Tuck School of Business at Dartmouth. She also held a VP/Director position at Young & Rubicam Advertising and served in market research roles at Polaroid Corporation and Yankelovich Clancy Shulman. Susan holds a PhD from University of Florida.
Susan Fournier, Boston University School of Management, Boston, MA, United States. E‐mail: firstname.lastname@example.org
Dr. Jill Avery is an Assistant Professor at the Simmons School of Management. She
received a DBA from the Harvard Business School, an MBA from the Wharton
School, and a BA from the University of Pennsylvania. Jill’s research focuses on
brand management and customer relationship management issues. Her research on
online brand communities won the Harvard Business School Wyss award for
excellence in doctoral research. Her work has been published in Journal of
Consumer Research, Journal of Marketing, International Journal of Research in
Marketing, Harvard Business Review, MIT Sloan Management Review, Business
Horizons, and European Business Review. She has written a series of teaching cases
on branding that are available from Harvard Business School Publishing. Prior to her
academic career, Jill spent nine years managing brands for Gillette, Braun, Samuel
Adams, and AT&T, and spent three years on the agency side of the business, as an
account executive managing consumer promotions for Pepsi, General Foods, Bristol‐
Myers, and Citibank.
Jill Avery, Simmons School of Management, Boston, MA, United States.
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